ewel, a passion that women have never and shall never gives up... Jewellery, an art that has complemented the beauty and elegance of ladies for centuries. Starting in the early ages with seashells and wooden pieces the adventure of ornamentation developed as years passed. Usage of metals and advances it technology have added yet another piece every day to the beauty and elegance of ladies.

Turkey has a very great jewellery tradition. All the civilisations, which have inhabited Anatolia have produced numerous objects both for religious and artistic purposes. Hittites, Urartians, Ionians, Romans, Byzantines, Selçuks and Ottomans all established rule in Anatolia and created their own jewellery styles.

In Istanbul the jeweller's art gained importance with the growth and prosperity of the Ottoman Empire. During and after the reign of Süleyman the Magnificent, Istanbul became one of the world's most prominent centres for jewellery.

Historical sources state that jewellery fairs were held in Istanbul during the reign of Süleyman the Magnificient.

Today, the Turkish jewellery industry reflects a rich cultural heritage combined with modern innovative designs and technology. The modern Turkish jewellery industry includes some techniques particular to Turkey. Some of these are filigree (telkari), niello (savat) and wickerwork (hasir).